BIGCOMMERCE B2B CUSTOMER GROUP CUSTOMIZATION
Personalize Experiences for Diverse B2B Segments
Segment B2B Buyers with BigCommerce Customer Groups
BigCommerce enables B2B merchants to serve unique content, pricing, and catalog views to different customers using a powerful feature called Customer Groups. This functionality makes it possible to customize the online experience based on business type, location, purchase history, or contractual terms. Whether managing dealers, distributors, or institutional buyers, BigCommerce customer groups allow tailored e-commerce workflows with ease.
For businesses selling to multiple buyer types, a “one-size-fits-all” site experience limits engagement and operational efficiency. BigCommerce customer group customization provides structure and control, allowing site admins to define who sees what — and at what price.
Key Customer Group Features in BigCommerce
Create and Manage Customer Groups
Group buyers based on business type, order volume, geography, or contract, and assign them to unique pricing and product visibility profiles.
Assign Specific Catalogs and Pricing
Display only relevant categories, products, and pricing structures to each group. Customize the storefront experience down to the product level using price lists and visibility settings.
Restrict Access to Products or Categories
Protect specialized product lines or promotional pricing by making products visible only to authorized customer groups within BigCommerce.
Use Cases for B2B Customer Groups
- Differentiate pricing and visibility for resellers vs. bulk buyers
- Control product access based on geography or regulatory constraints
- Offer loyalty program benefits or VIP pricing by customer group
- Launch seasonal catalogs with restricted access
Frequently Asked Questions
Is it possible to automate customer group assignments?
Yes. BigCommerce allows for automation via APIs, scripts, or third-party tools. New customers can be auto-assigned to groups based on signup forms, business validation, or order criteria.
How do customer groups enhance user experience?
B2B buyers see content, pricing, and promotions relevant to their needs. This reduces confusion, improves navigation, and supports long-term account engagement.