BigCommerce Enterprise offers a robust suite of marketing tools designed to help businesses scale growth, increase customer engagement, and improve conversion rates. This walkthrough covers the essential tools found under the Marketing section of the BigCommerce Enterprise admin panel screen, and explains how each feature contributes to a broader e-commerce marketing strategy. We will go into how to use each feature in coming articles which you will be able to link to from this article as well.

1. Promotions

BigCommerce promotions allow stores to create strategic discounts and incentives. From BOGO deals to percentage-based holiday sales, promotions can be tailored for products, customer segments, or occasions. For example, offering "Buy One Get One Free" for specific inventory or running a 15% discount during your Spring Sale.

2. Banners

Simple BigCommerce Homepage Banner Example

Banners are visual alerts displayed on the storefront to communicate important messages. Whether highlighting a new collection, sharing discount codes, or promoting a marketing campaign, banners are vital for grabbing attention and guiding user action. BigCommerce allows placement on specific pages or site-wide. They can be placed on the Homepage, a specific category, for a specific brand or the search results page.

3. Abandoned Cart Emails

This automation tool enables stores to re-engage shoppers who added items to their cart but didn’t complete checkout. Emails can include item reminders, urgency messaging, or incentives like free shipping or 10% off. Recovering abandoned carts is a key tactic for reclaiming lost revenue.

4. Transactional Emails

Transactional emails, such as order confirmations and shipping updates, are essential for customer trust. BigCommerce Enterprise allows customization of these touchpoints to reinforce brand consistency and provide optional upsells or CTAs, even in routine communications.

5. Google Customer Reviews

The Google Customer Reviews integration enables merchants to collect authentic feedback after a purchase. These reviews display in Google Shopping and on-site badges, increasing credibility and influencing buyer confidence. Positive ratings directly impact conversion rates and ad performance.

6. Coupon Codes

BigCommerce supports dynamic and fixed-value coupon codes. Whether rewarding newsletter subscribers or activating codes during limited-time promotions, this feature helps track performance, incentivize action, and drive new and returning customer engagement.

7. Email Marketing

Built-in email tools and integrations with platforms like Klaviyo or Mailchimp enable audience segmentation, campaign automation, and customer journey flows. Email remains one of the highest-ROI channels, and BigCommerce gives marketers the tools to build personalized and scalable campaigns.

8. Gift Certificates

Gift certificates act as store credit that can be purchased and sent to others. This feature supports acquisition, improves cash flow, and is particularly effective during holidays or promotional events. BigCommerce allows custom amounts and expiration configurations.

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Conclusion

The marketing tools available in BigCommerce Enterprise equip merchants with the foundation to run sophisticated, data-driven campaigns across the buyer journey. Each feature plays a role in traffic generation, conversion optimization, or customer retention. When used together, these tools create a marketing engine capable of scaling revenue while maintaining personalized engagement.